Beit Al Kheir became a role model in charity services, performance and achievements. It embodied the love of the Emirati person for charitable and humanitarian causes. And represent how much individuals could be thoughtful towards others, a leader to rescue, a frontrunner to good deeds, bounty and giving. No, wander off all these; for it is a mirror image of the inborn traditions and values inherited by the UAE people from their ancestors. It is the noble trails embroiled in the hearts of the citizens by the late, Sheikh Zayed bin Sultan Al Nahayan, May Allah bestow His Mercy upon him, and then followed by His Highness, Sheikh Khalifah bin Zayed Al Nahayan, May Allah look after him, Head of the State, and further reinforced and stamped by His Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, May Allah look after him, who has launched many initiatives and promoted the value of charitable and humanitarian endeavour. On the same pattern went Their Highnesses Rulers of the Emirates till eventually, the initiative of good cause has become an identity of the UAE and a salient feature of it. The campaign has shown up in the last week of March across Al Khail road, with a Uni-pole billboard featured, mentioning the Ramadan 2021 campaign, with how to join them.
