The based on an integrated healthcare model, Fakeeh University Hospital, has been seen on the billboards of Dubai as prove its healthcare quality, all along the Sheikh Zayed Road, and Silicon Oasis Dubai. The branding campaign is showing off how much Fakeeh University Hospital committed to excellence through healthcare and clinical care, to make the whole process of care efficient and precise, which brings out the best patient outcome. The slogan itself “Raising the bar”, represents how the perfection concept becomes more accessible with excellent health care services levels, in addition to adding a call-to-action of the number to call through, the website URL for more information, and its location in Dubai Silicon Oasis too. The campaign popped up at the end of March, as Hoardings in Sheikh Mohammed bin Zayed Road, and some Lampposts in Silicon Oasis Dubai area, Dubai, United Arab Emirates.
