The leading real estate developer, Al Borouj Misr, has emerged on the billboards of Cairo with an extensive outdoor campaign to announce its newest project in the New Capital, 6ixty Iconic Tower, appearing on the roads after more than a year since its last OOH campaign in 2020.

The OOH campaign has made it to the billboards to present 6ixty Iconic Tower that's tremendously architecture to be deliver 40 floors, claiming the highest peak in the new capital, combining administrative, medical, and commercial units. Al Borouj has advantageously partnered with the British company DSA Architect International to craft the tower's designs, located in the heart of the business district in the New Capital, and overlooking the green river.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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