The renowned chain of shopping malls by Majid Al Futtaim, City Centre, has turned up on the billboards to spread the news that City Centre Al Zahia is now open for the lustrous shopping and entertainment experience to be available in the heart of Al Zahia community.

The new landmark at Al Zahia is bringing its famed lifestyle, offering two-level food court, entertaining water features and the popular amusement park Magic Planet, a huge range of fashion and lifestyle retail stores, the renowned Carrefour hypermarket, as well as its exceptional VOX cinema experiences, with more endless activities to enjoy at City Centre Al Zahia. The campaign has emerged with visuals illustrating the comfort you experience at City Centre Al Zahia, announcing that it's now open and bringing the warming words "Welcome to the place where you belong". 

The campaign was seen in the third week of March, appearing on a hoarding and a bridge billboard in Sheikh Mohammed bin Zayed Road in Sharjah.

The Art & Science of OOH

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