Egyptian channel ON E has just renewed their presence on the roads to present their newest shows with a new outdoor campaign.
Over the regular channel’s backgrounds of the season, the ads announce two new shows – Al Heiba and Al Dawly, with the leading stars of the shows on the billboards. Faces like Tayem Al Hassan, Nadine Nagim, Bassem Samra, and Rania Youssef are featured along with the name of the repesctive shows.
The campaign was launched during the last week of January and uses large and x-large uni-poles, gates, mega signs, billboards, and flags on the main roads of Greater Cairo.
Industry: Media & Broadcasting
Brand: ON E
Advertiser: Egyptian Media Group
OOH Size: Billboard | Flag | Gate | Large uni-pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Bassem Samra
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