The renowned luxury jewelry house, Boucheron, returns to the billboards of Dubai with an outdoor advertisement to showcase its Serpent Bohѐme jewelry collection, reposting the campaign on the roads after its last OOH appearance in October 2020.

The OOH ad has turned up featuring different pieces from the collection, with a special spotlight on the splendid Serpent Bohѐme L Motif ring. It's aesthetically crafted to represent the mythical snake, elegantly sculpted with salient contour of 18k yellow gold, and inlaid with 32 round diamonds on top. The ad makes it known that the collection is available in boutiques across Dubai and Abu Dhabi, as well as the renowned online store Bloomingdale's.   

The advertisement was seen in the third week of March, appearing on a hoarding by Media 24/7 in Al Safa Street at City Walk in Dubai.

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