The personal care segment IFFCO Beauty by the leading IFFCO Group has launched an outdoor campaign in the streets of Dubai to bring up its latest innovation, Guardex, the antibacterial range of products that fights germs, with four different fragrances.

The OOH campaign has turned up with the brand's gripping slogan "Get back in touch", presenting the new bar soap, hand wash, shower gel, and sanitizer to invite the audience with the words "try our new sanitizing range, highlighting that it provides 99.99% protection. Guardex is not only designed for protection but also to perfume your skin, available with scents like Arabian Bakhoor and lemon.

The OOH campaign has shown up in the third week of March, appearing on a uni-pole and a hoarding by Media 24/7 in Sheikh Rashid Road in Dubai, and another hoarding in Al Ittihad Street in Sharjah.

Campaign Credits

Industry: Pharmaceuticals & Biotech

Brand: Guardex

Advertiser: IFFCO Beauty

OOH Size: Hoarding | Uni-Pole

OOH Agency: Media 24/7

[{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":1529,"created_at":"2020-07-22 13:31:04","updated_at":"2022-12-05 02:03:33","deleted_at":null,"is_active":1}] [{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":1529,"created_at":"2020-07-22 13:31:04","updated_at":"2022-12-05 02:03:33","deleted_at":null,"is_active":1,"pivot":{"article_id":4287,"agency_id":25}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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