The renowned furniture & interiors retailer by Al Futtaim Group, IKEA, has launched an outdoor campaign in Cairo's streets to spread the news about its new branch, showing up on the billboards after a few years since its last OOH campaign in 2019.

With a vast range of exceptional home furniture, favored by most people due to its unique designs, convenient movability, and interesting self-made carpentering, the prominent IKEA has been always a landmark visited by everyone in Egypt at its famous branch in Cairo Festival City Mall in East Cairo. But today, IKEA has climbed up the billboards to make it known that a new "Landmark in the heart of 6th of October City" is now present at Al Futtaim's other popular destination, Mall of Arabia, stepping bigly to be available now in West Cairo as well, making it much easier for its residents to shop their home essentials from IKEA.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Furniture & Interiors

Brand: IKEA

Advertiser: Al Futtaim Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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