Egyptian largest steel manufacturer Ezz Steel joins competitors El Garhy and Egyptian Steel in the season’s race for outdoor media campaigns across the Greater Cairo. A leading steel producer in the Middle East and reputed exporter to Europe, North America and Asia, Ezz Steel is also the proud sponsor of Egyptian female squash champion Nour El Sherbini, who has twice won the Women’s World Squash Championship and ranks number one worldwide in women’s squash. With the intention of sponsoring other young Egyptian sports figures, this OOH campaign showcases El Sherbini holding the Women’s Squash World Cup over a dark metallic background, with the slogan “Ezz Steel sponsors Egypt's champions”. The campaign uses uni-poles, double-decker poles, and mega-signs all over the Greater Cairo.
