The prominent Emirati bank, Emirates NBD, has launched an outdoor campaign in the streets of Dubai in collaboration with Dubai Police to raise awareness for keeping your bank account secured and not giving out your info with ease. It shows up on the billboards after a few months since its last OOH appearance with different offerings.

As part of its "Don't take the bait" awareness campaign, dedicated to educating customers with the practices needed to protect their personal data and avoid growing fraud attempts, Emirates NBD has turned up to advise the audience with the announcement "Don't make a fraudster's job easy", giving some quick actions that you should never do to stay safe like "Don't donate money without verification", "Don't share your bank account details", and "Don't share your password or CVV". 




The OOH campaign was seen in the last week of February, appearing on a digital billboard by Hills Advertising in Sheikh Zayed Road, bridge billboards by ENG and Hills Advertising across Al Khail Street, Sheikh Rashid Road, and Sheikh Zayed Road, as well as lampposts across Al Khail Street and Rebat Street in Dubai.

Campaign Credits

Industry: Banking

Brand: Emirates NBD

Advertiser: Emirates NBD

OOH Size: Bridge Billboard | Digital Billboard | Lamppost

OOH Agency: Hills Advertising | Emirates Neon Group

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Country: United Arab Emirates

Region: MENA

Tags: Al Khail Road | Awareness Campaign | Dubai | Rebat Street | Sheikh Zayed Road | Sheikh Rashid Road | UAE | United Arab Emirates

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