News

McDonald's climbs UAE's billboards to announce that its classic sandwiches are "Remastered"

Rate This Campaign
Rate this CampaignRate this CampaignRate this CampaignRate this CampaignRate this Campaign
2 Reviews - 5.00 Stars
Published On: Mar 3, 2021
McDonald's climbs UAE's billboards to announce that its classic sandwiches are "Remastered"

The people's all-time favorite, McDonald's, has landed on the billboards of UAE with an extensive outdoor advertising campaign to make it known that now its signature sandwiches are now remastered with more yumminess for the fast-food chain lovers.




Taking little time after its last outdoor campaign in January, McDonald's has hit the streets once again with another mouthwatering campaign's visuals to announce that the "Classics. Remastered", bringing its famous and beloved Double Cheeseburger, Big Mac, and Big Tasty sandwiches, to mark that they're now "Hotter" with melt cheese wallowed in, "Juicier" with the 100% pure halal beef and caramelized onion on top of patties at the grill, and "Tastier" with a softer and fresher golden brown bun.



The campaign has shown up in the third week of February, surfacing on uni-poles by Arabian Outdoor and Site Global across Sheikh Mohammed bin Zayed Road in Dubai and Al Ittihad Street in Sharjah, lampposts in Sheikh Zayed Road, Hessa Street, Corniche Road in Dubai, and Al Taawun Street in Sharjah, in addition to a hoarding by ALDAR, bridge billboard and digital billboard by Hypermedia in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Emirates Fast Food Co.

OOH Size: Uni-Pole | Hoarding | Lamppost | Bridge Billboard | Digital Billboard

OOH Agency: Site Global | Arabian Outdoor | Hypermedia | ALDAR Media Advertising

[{"id":26,"name":"Site Global","slug":"site-global","desc":"","counter":244,"created_at":"2020-08-04 11:17:45","updated_at":"2021-04-15 16:03:57","deleted_at":null,"is_active":1},{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":174,"created_at":"2020-11-26 15:19:26","updated_at":"2021-04-18 11:53:36","deleted_at":null,"is_active":1},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":189,"created_at":"2020-11-30 09:33:24","updated_at":"2021-04-18 11:51:40","deleted_at":null,"is_active":1},{"id":64,"name":"ALDAR Media Advertising","slug":"aldar-media-advertising","desc":"","counter":48,"created_at":"2021-01-19 15:05:22","updated_at":"2021-04-14 15:28:15","deleted_at":null,"is_active":1}] [{"id":26,"name":"Site Global","slug":"site-global","desc":"","counter":244,"created_at":"2020-08-04 11:17:45","updated_at":"2021-04-15 16:03:57","deleted_at":null,"is_active":1,"pivot":{"article_id":4183,"agency_id":26}},{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":174,"created_at":"2020-11-26 15:19:26","updated_at":"2021-04-18 11:53:36","deleted_at":null,"is_active":1,"pivot":{"article_id":4183,"agency_id":56}},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":189,"created_at":"2020-11-30 09:33:24","updated_at":"2021-04-18 11:51:40","deleted_at":null,"is_active":1,"pivot":{"article_id":4183,"agency_id":57}},{"id":64,"name":"ALDAR Media Advertising","slug":"aldar-media-advertising","desc":"","counter":48,"created_at":"2021-01-19 15:05:22","updated_at":"2021-04-14 15:28:15","deleted_at":null,"is_active":1,"pivot":{"article_id":4183,"agency_id":64}}]

Country: United Arab Emirates

Region: MENA

Tags: Al lttihad street | Al Taawun Street | Branding Campaign | Corniche Road | Dubai | Hessa Street | Sharjah | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates

The Art & Science of OOH

OOH Team

INSITE OOH Team

A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!

Sponsored

Related

Recommended

Back To Top Arrow