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Denny’s is “Approaching big flavors” with an OOH campaign on Dubai’s roads

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Published On: Mar 1, 2021
Denny’s is “Approaching big flavors” with an OOH campaign on Dubai’s roads

American table-service diner-style foodchain, Denny’s, has popped on the billboards of Dubai with an outdoor advertising campaign to do some branding, increase their ROI, and list some of their delicious fast food.

The campaign is displaying Denny’s burger, pancakes, shakes, and more of its yummy stuff on an appetite-stimulating background, using the color red while turning all the heads that pass by this road. As for the ad copy, it emphasizes “مطعمك على كيفك”, localizing it to “Approaching big flavors”, highlighting that you can find it at “1st floor – Festival Plaza Mall”.

The limited OOH campaign was seen in the first week of February, on uni-poles by BackLite Media and lampposts in Sheikh Zayed Road, Dubai, United Arab Emirates.

Campaign Credits

Industry: Foodservice

Brand: Denny’s

Advertiser: Denny’s

OOH Size: Lamppost | Uni-Pole

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":540,"created_at":"2020-06-16 14:44:36","updated_at":"2021-05-10 03:42:20","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":540,"created_at":"2020-06-16 14:44:36","updated_at":"2021-05-10 03:42:20","deleted_at":null,"is_active":1,"pivot":{"article_id":4172,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: Branding Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Festival Plaza Mall

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