After 6 months since its last OOH campaign, Freska by Edita Egypt is back to the streets of Cairo with a new outdoor advertising campaign, featuring the football star, Wael Gomaa as their brand ambassador. When everything is tightening up and things are getting harder and harder every day, a break is not enough, you need a block, a total mental block to smooth things out as mentioned by Freska. Freska Block is Edita’s newly developed confectionary sub-brand, using the same sarcastic tone of voice they have been following since their marketing inception. Freska is featuring Wael Gomaa in their multi-channel campaign with shots integrated into the OOH one. Want to know more about this campaign? You can look behind the scene at its budget, OOH kinds, locations, and more by visiting MOOH, Cairo, and Dubai’s OOH-dedicated analysis system and Media Intelligence.
