Hitting the roads with continuous outdoor advertising campaigns to keep ruling the billboards of Dubai with their different meals, boxes, and offers, KFC by Americana Group pops again in the OOH landscape to brand its Ghost Pepper Twister Box.



On a red hot background, inspired by the chilliest pepper in the world, KFC is turning up the roads with its Ghost Pepper Twister Box with a wrapped twister sandwich, a piece of chicken, the famous French fries, and the chilling Pepsi. The bottom side is a straight-forward call-to-action to encourage KFC’s audience to order online through the brand’s app, available on Apple Store and Google Play.

The campaign is running in the GCC area, spreading its hotness to different territories to reach spicy lovers everywhere with wide-ranged media plans, well-thought target segments, and an amazingly executed artwork.




The new campaign surfaced in the first week of February on uni-poles in Sheikh Zayed Road, Al Khail Street, and Al Ittihad Street in Sharjah by Site Global and Primezone, in addition to hoardings seen in Sheikh Zayed Road, and Hessa Street, some are powered by Media 24/7 in Dubai and lampposts in Al Ittihad Street, Sharjah and Sheikh Zayed Road, Al Wasl Street Street, and finally bridge billboards in Sheikh Zayed Road by Arabian Outdoor Dubai, United Arab Emirates.

Campaign Credits

Industry: Foodservice

Brand: KFC

Advertiser: Americana Group

OOH Size: Bridge Billboard | Hoarding | Lamppost | Uni-Pole

OOH Agency: Media 24/7 | Site Global | Arabian Outdoor | Primezone

[{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":475,"created_at":"2020-07-22 13:31:04","updated_at":"2021-03-04 01:51:52","deleted_at":null,"is_active":1},{"id":26,"name":"Site Global","slug":"site-global","desc":"","counter":212,"created_at":"2020-08-04 11:17:45","updated_at":"2021-03-04 01:51:05","deleted_at":null,"is_active":1},{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":122,"created_at":"2020-11-26 15:19:26","updated_at":"2021-03-04 13:47:05","deleted_at":null,"is_active":1},{"id":58,"name":"Primezone","slug":"primezone","desc":"","counter":70,"created_at":"2020-12-06 16:41:48","updated_at":"2021-03-04 13:46:40","deleted_at":null,"is_active":1}] [{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":475,"created_at":"2020-07-22 13:31:04","updated_at":"2021-03-04 01:51:52","deleted_at":null,"is_active":1,"pivot":{"article_id":4152,"agency_id":25}},{"id":26,"name":"Site Global","slug":"site-global","desc":"","counter":212,"created_at":"2020-08-04 11:17:45","updated_at":"2021-03-04 01:51:05","deleted_at":null,"is_active":1,"pivot":{"article_id":4152,"agency_id":26}},{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":122,"created_at":"2020-11-26 15:19:26","updated_at":"2021-03-04 13:47:05","deleted_at":null,"is_active":1,"pivot":{"article_id":4152,"agency_id":56}},{"id":58,"name":"Primezone","slug":"primezone","desc":"","counter":70,"created_at":"2020-12-06 16:41:48","updated_at":"2021-03-04 13:46:40","deleted_at":null,"is_active":1,"pivot":{"article_id":4152,"agency_id":58}}]

Country: United Arab Emirates

Region: MENA

Tags: Al lttihad street | Al Wasl Street | Awareness Campaign | Dubai | Hessa Street | Sharjah | Sheikh Zayed Road | UAE | United Arab Emirates | Ghost Pepper Twister Box

The Art & Science of OOH

Back To Top Arrow