The renowned real estate developer, Misr Italia Properties, has climbed up the billboards of Cairo with an OOH teaser campaign to give a sneak peek from its upcoming luxurious project, The Cliff Villas; the new phase of IL Bosco in the New Capital. Misr Italia appears on the roads after nearly a year since its last OOH campaign in 2020.
The OOH campaign has turned up to showcase some breathtaking sceneries from the new project, displaying deluxe villas surrounded by spacious greeneries in a special cozy atmosphere, to announce that a "New phase launching soon" with "Villas, Twin & Twin Houses", while making it known that The Cliff Villas is offering a unique luxurious experience with "Lakefront living" and "Elevated views", given that it's the highest point of IL Bosco New Capital.
Learn about Misr Italia's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Real Estate
Brand: IL Bosco City
Advertiser: Misr Italia
Region: North Africa
Tags: NAC | New Administrative Capital | New Capital | Teaser Campaign
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