Parallel to their recently released OOH campaign, DAMAC Properties are holding on to their successful pattern, this time announcing DAMAC Cyclethon 2021 on the roads of Dubai with an outdoor advertising campaign. In association with Dubai Sports Council, Paramount Hotel Dubai, Trump International Golf Club Dubai, Khaleej Times, Contour Media, and Channel 4 Radio Channel, DAMAC Cyclethon 2021 is taking place on Friday, March 19, 2021, in DAMAC Akoya. The annual event dived into two categories, the main cyclethon for anyone from the age of 14 to the age of 99 years old, and the junior category for kids and teens from 5-15 years old. The prizes for both the fastest male and female are AED 5,000, a gold voucher, a trophy, and a medal for the first place, while the second and third places grant trophies and medals only, while the same prices are given to non-citizens fair and square. In similarity, the kids and teens category wins trophies and medals as an act of encouragement. The OOH limited campaign started to hit the roads during the fourth week of January on digital out-of-home media around Sheikh Zayed Road, King Salman bin Abdulaziz Al Saud Street, then expanded in the first week of February with uni-poles in Al Khail Road, in addition to wall wrappings in Dubai Marina, United Arab Emirates.
