Top trendy Ceramic manufacturer Gloria has just released their new 2018 collection in a OOH campaign across the Greater Cairo. Following their TV commercial, Gloria Ceramic launches new campaign to introduce their new collection. Full of color and fashionable patterns, it seems the brand keeps its focus on offering trendy and modern patterns to distance themselves from local competitors. The campaign, though limited in size, spreads across the city with the slogan “You are the designer”. The outdoor ads borrow some shots from the TV commercial and showcase different types of ceramic and porcelain tiles for floors and walls, with ad copy that points at different concepts, such as colorful kitchens, porcelain flooring, or brand-new designs. Large uni-poles and Gates can be spotted in selected locations across the city.
