The leading real estate developer, DAMAC Properties, has launched a digital out-of-home campaign in the streets of Dubai to bring up two different superior offerings for you to settle in your new home with ease, appearing after more than six months since its last OOH feature. With an unprecedented chance to pick your dream home in AKOYA or DAMAC Hills at the Dubai Shopping Festival (DSF), DAMAC has landed on the billboards with a pretty humorous copy inviting you to Move in now, and Pay over 10 years, grabbing the attention with the big spelling mistake Impossable, conveying the eminence of its offer to joke with the words DSF offer so unreal we forgot our spellings. Moreover, DAMAC was announcing that it's making it much more convenient for you to get financed and grant your place with 1.99% on home loans, only from DAMAC. The campaign was seen in the last week of January, appearing on digital billboards across Sheikh Zayed Road and King Salman bin Abdulaziz Al Saud Street in Dubai.
