Getting back to the billboards of Dubai, since its last OOH campaign back in November 2020, Hublot has made it again with an outdoor advertisement to promote its Big Bang Unico in a luxurious style. The scratch proof unique timepiece is showing up in the visuals on an exclusive and remarkable dark background to introduce the microblasted and polished black ceramic case, black structured lined rubber straps, in addition to its water-risestance and up to 72 hours of power reserve. The amazing hublot is the first and only 18K gold alloy that perfectly and simply resist the scratches to remain shiny, elegant and sophisticated. As for the ad copy, it introduces the “Big Bang Unico Full Magic Gold”, announcing that you can find it at The Dubai Mall, Mall of The Emirates, and Seddiqi.com. The ad started out in the second week of January, displayed on a uni-pole by BackLite Media in Sheikh Zayed Road, Dubai, United Arab Emirates.