The leading Samsung has arrived with its latest and smartest making on Dubai's billboards, the Galaxy S21 Series and the Galaxy Buds Pro, showing up to introduce the new phones with the 5G technology for a new era of performance. Samsung appears on Dubai's billboards after its campaign for the Note20 Ultra few weeks earlier.  

The campaign has made it to display the new Galaxy's different colors of bold black, the glossy silver, and the lively violet, showcasing the featured three vertical cameras that bring you a phenomenal new experience of 8k videos which is the highest resolution for a smartphone, equipped with a stunning 64MP camera to capture every detail of your moments. Meanwhile, it's bringing its latest wireless ear-buds, the Galaxy Buds Pro, powered with the intelligent Active Noise Cancelling feature that filters out nearly 99% of surrounding sounds.

The campaign was seen in the third week of January, appearing across Sheikh Zayed Road on a uni-pole by Backlite Media and a hoarding by Media Activation, as well as another hoarding by Media 24/7 in Sheikh Rashid Road.

Campaign Credits

Industry: Mobile Devices

Brand: SAMSUNG

Advertiser: SAMSUNG UAE

OOH Agency: BackLite Media | Media Activation

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2174,"created_at":"2020-06-16 14:44:36","updated_at":"2023-01-29 11:08:31","deleted_at":null,"is_active":1},{"id":38,"name":"Media Activation","slug":"media-activation","desc":"","counter":834,"created_at":"2020-09-07 12:43:03","updated_at":"2023-01-29 01:06:30","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2174,"created_at":"2020-06-16 14:44:36","updated_at":"2023-01-29 11:08:31","deleted_at":null,"is_active":1,"pivot":{"article_id":4073,"agency_id":18}},{"id":38,"name":"Media Activation","slug":"media-activation","desc":"","counter":834,"created_at":"2020-09-07 12:43:03","updated_at":"2023-01-29 01:06:30","deleted_at":null,"is_active":1,"pivot":{"article_id":4073,"agency_id":38}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Sheikh Zayed Road | Sheikh Rashid Road | Galaxy S21 Series

The Art & Science of OOH

Back To Top Arrow