Surfacing again on the billboards of Dubai to reinforce the Pasha de Cartier collection, featuring Rami Malik, Willow Smith, Maisie Williams, Jackson Wang, and Trove Sivan, Cartier, has released a DOOH campaign, after promoting the same collection last September.

Blending leather straps, steel, and gold customization of the timeless timepiece, Pasha de Cartier is combining the authenticity of the 1980s model with the modernness and innovative spirit of the year 2021. The five superstars were chosen wisely to represent the youth and teenagers of this time, gathering a group of successful human beings wearing the same elegant timepiece.

The campaign surfaced during the first week of January, with a fully digital out-of-home media plan in Mostaqbal Street at Sheikh Mohammed bin Rashid Boulevard, while Meraas’ screens were seen in Al Safa Street, City Walk, Dubai, United Arab Emirates.

Campaign Credits

Industry: Jewelry

Brand: Cartier

OOH Size: Digital Billboard

OOH Agency: Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | Brand Ambassador | City Walk | Dubai | Maisie Williams | UAE | United Arab Emirates | Jackson Wang | Pasha De Cartier | Rami Malik | Sheikh Mohammed bin Rashid Boulivard | Willow Smith | Trove Sivan | Al Mostaqbal Street

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