The living French legend, Enrico Macias and Al Orchestra has been seen on the billboards of Dubai with an OOH advertisement to reveal its upcoming live concert and his first-ever performance at Dubai Opera, Emaar.

Singer and songwriter Enrico Macias, taking in the journey to travel through Andalusia, France, and the Mediterranean through his songs. The well-known artist shares 50+ years of expertise in the music industry and is expected to perform on the 21st and 22nd of January. The ad copy also works as a direct call-to-action, advising you to “Book now” through Dubai Opera’s website, revealing that the event is sponsored by ALL - Accor Live Limitless, AF - Alliance Française and managed by Arabian Entertainment House.

Spotted during the second week of January, the OOH ad was seen on a uni-pole by Media 24/7 in Sheikh Rashid Street, Al Gharhoud Bridge, Dubai, United Arab Emirates.

Campaign Credits

Industry: Entertainment

Brand: Enrico Macias

Advertiser: Dubai Opera | Emaar

OOH Agency: Media 24/7

[{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":992,"created_at":"2020-07-22 13:31:04","updated_at":"2022-01-27 06:02:14","deleted_at":null,"is_active":1}] [{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":992,"created_at":"2020-07-22 13:31:04","updated_at":"2022-01-27 06:02:14","deleted_at":null,"is_active":1,"pivot":{"article_id":4020,"agency_id":25}}]

Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Dubai | Sheikh Rashid Street | UAE | United Arab Emirates | Al Gharhoud Bridge

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