Believing that the word-class medicine should be within the reach of everybody, Hikma Egypt, has been seen on the billboards of Cairo with an outdoor advertising campaign to promote its triple combination of the flu medicine 1,2,3.
The wintertime is the hardest season of the year when it comes to health conditions, and how we fight back and take care of our immune system will define the quality of our life during these few months. The visuals show different extremely exhausted people who have the flu, while the ad copy states “The triple combination to defeat flu and influenza” to make you “Get rid of the flu”.
For more information about this campaign, visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.
Industry: Pharmaceuticals & Biotech
Advertiser: Hikma Egypt
Region: North Africa
Tags: Branding Campaign
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