Putting their audiences as their number one priority, and catering for people before business, Juhayna has announced its Lactose-Free Milk on the billboards of Cairo with a remarkable outdoor advertising campaign for all the lactose intolerant Egyptians out there.

After a year since its last OOH campaign, Juhayna is strongly returning with its familiar colorful visuals, indicating both the campaign and product to the Lactose Intolerant people who can’t digest milk to “Fall in love with it again”, as mentioned in the ad copy. The visuals also show the packaging design, while splitting the billboards between the yellow and pink color to reflect energy and refer to its fat free and lactose free product.

For more information about this campaign, visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.

Campaign Credits

Industry: Food & Beverages

Brand: Juhayna

Advertiser: Juhayna Food Industries

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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