The great Egypt announces hosting the 2021 IHF World Men’s Handball Championship in its 27th event with an outdoor advertising campaign on the billboards of our beloved Cairo, from the 13th to 31st of January.

The tournament has kicked off with a remarkable organization from Egypt’s Handball Federation despite the covid-19’s breakout, reminding us of hosting the same event back in 1999. The visuals have an artistic 2D design of Horus, the falcon head god of the sun, holding a handball in a powerful position to welcome our global friends from all over the globe. As for the ad copy, it reveals that the tournament will take place in “Cairo, Burg Al Arab, New Capital, and 6th of October” stadiums. Other visuals have real-life images of our lovely Egypt, choosing the pyramids and Sphinx while adding “Welcome to Egypt”.

Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

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