The leading real estate player, Hassan Allam Properties, has returned to the billboards of Cairo with an OOH campaign to introduce its upcoming step with the promising Swan Lake West, revealing the project after a few weeks since its previous teaser campaign.

The campaign has emerged with different artistic catchy scenes on the road to announce that S.L.W is "Happening now", bringing its slogan "Beyond" to play after declaring that it's "Going beyond" in the last teaser. It's describing that it's "Beyond leisure" with "A center point inspiring lifestyle experiences", "Beyond picturesque" with "A curated revelation with scenic city views", "Beyond hospitality" with "Refined polished & quintessential hotel experiences", and "Beyond suburbia" with "The first beach experience in the west", and more lines conveying the exceptional privilege you'll possess when you move to the new Swan Lake West.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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