The leading real estate player, Hassan Allam Properties, has returned to the billboards of Cairo with an OOH campaign to introduce its upcoming step with the promising Swan Lake West, revealing the project after a few weeks since its previous teaser campaign. The campaign has emerged with different artistic catchy scenes on the road to announce that S.L.W is Happening now, bringing its slogan Beyond to play after declaring that it's Going beyond in the last teaser. It's describing that it's Beyond leisure with A center point inspiring lifestyle experiences, Beyond picturesque with A curated revelation with scenic city views, Beyond hospitality with Refined polished & quintessential hotel experiences, and Beyond suburbia with The first beach experience in the west, and more lines conveying the exceptional privilege you'll possess when you move to the new Swan Lake West. Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.