The prominent furniture & interiors brand, Homebox, has appeared on the roads of UAE with an outdoor advertising campaign to announce its discounts for Dubai Shopping Festival, showing up on the billboards after its last OOH promotion in October .

Homebox has turned up to spread the news in a catchy pink color that it's offering "25%-50% Sale", showcasing some of its unique furniture sets with its competitive prices, like the "2 PCS Christina Sofa Set" with AED 2,349, and the "5 PCS Dafni Bedroom set" with AED 1,599, placing the web address clearly on top of the visual with the call-to-action "Shop online & in-store" to discover more of its multiple items that are on sale.

The campaign has emerged in the last week of December, landing on uni-poles by Backlite Media across Sheikh Zayed Road in Dubai, and a bridge billboard by Site Global in Al Ittihad Street in Sharjah.

Campaign Credits

Industry: Furniture & Interiors

Brand: Homebox Stores

Advertiser: Landmark Group

OOH Size: Bridge Billboard | Hoarding

OOH Agency: BackLite Media | Site Global

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Dubai | Dubai Shopping Festival | Promotional Campaign | Sharjah | Sheikh Zayed Road | UAE | United Arab Emirates

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