Smart Dubai promotes “The app for all city services”, DubaiNow

The remarkable mobile app to ease all your yearly, monthly, weekly, and daily essential responsibilities, DubaiNow by Smart Dubai, has been spotted on the billboards of Dubai to announce its multi-services across the different needs and aspects of life.

Allowing the access of 120 government and private sector services, DubaiNow is where you can pay your bills, charge your phone, renew your driver’s license, donate to your favorite charity, and more services from over 30 entities, classified into 12 different categories. These services have been integrated with some of the highest governmental sectors including the Dubai Land Department (DLD), Road and Transport Authority (RTA).

The ad copy reveals "تطبيقك الشامل لخدمات المدينة", which is localized to “The app for all your city services”, moreover, the bottom side has a call-to-action for both android and IOS, in addition to all the apps social media credentials.

The campaign was on the roads during the fourth week of December, installing uni-poles in Sheikh Zayed Road by Trinet Outdoor and BackLite Media, Al Khail Street, and Sheikh Mohammed bin Zayed Road, while the lampposts were spotted in Sheikh Zayed Road, Dubai.