The remarkable mobile app to ease all your yearly, monthly, weekly, and daily essential responsibilities, DubaiNow by Smart Dubai, has been spotted on the billboards of Dubai to announce its multi-services across the different needs and aspects of life.

Allowing the access of 120 government and private sector services, DubaiNow is where you can pay your bills, charge your phone, renew your driver’s license, donate to your favorite charity, and more services from over 30 entities, classified into 12 different categories. These services have been integrated with some of the highest governmental sectors including the Dubai Land Department (DLD), Road and Transport Authority (RTA).

The ad copy reveals "تطبيقك الشامل لخدمات المدينة", which is localized to “The app for all your city services”, moreover, the bottom side has a call-to-action for both android and IOS, in addition to all the apps social media credentials.

The campaign was on the roads during the fourth week of December, installing uni-poles in Sheikh Zayed Road by Trinet Outdoor and BackLite Media, Al Khail Street, and Sheikh Mohammed bin Zayed Road, while the lampposts were spotted in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Mobile Apps

Brand: DubaiNow

Advertiser: Smart Dubai

OOH Size: Lamppost | Uni-Pole

OOH Agency: BackLite Media | Trinet Outdoor Advertising

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":327,"created_at":"2020-06-16 14:44:36","updated_at":"2021-01-27 00:15:18","deleted_at":null,"is_active":1},{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":188,"created_at":"2020-08-25 16:04:37","updated_at":"2021-01-26 05:40:28","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":327,"created_at":"2020-06-16 14:44:36","updated_at":"2021-01-27 00:15:18","deleted_at":null,"is_active":1,"pivot":{"article_id":3977,"agency_id":18}},{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":188,"created_at":"2020-08-25 16:04:37","updated_at":"2021-01-26 05:40:28","deleted_at":null,"is_active":1,"pivot":{"article_id":3977,"agency_id":32}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Khail Street | Dubai | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates

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