The billboards of Cairo are announcing the OOH campaign reveal of Karmell by the real estate tycoon, SODIC to tell us more about the newly-developed project of the California inspired town, featuring Amina Khalil as their brand ambassador and cultural reflection. After hitting us with a teaser outdoor campaign back in November, SODIC brings back Karmell to announce more, revealing that it is located in “New Zayed”, capturing the happy moments of their ambassador in the community of this project. The visuals also show a 3D conceptual design of Karmell to give you a glimpse of what to expect there. Get a deeper insight about this campaign’s OOH types, sizes, districts, and more, please visit Egypt’s and The Emirates’ dedicated OOH media intelligence company, MOOH.
