Another outdoor advertising teaser campaign has been spotted looming on the roads of Greater Cairo, called Yousofia, with an obvious targeting segmentation of kids and of course their parents; the decision-makers. The campaign is directed to the young children of Egypt, with integrated playful and cartoony 2D illustrations to grab the attention of both the main target and the financially responsible parents. The ad copy teases with “Yousofia is coming”, announcing that this unknown product will “Save you up to 50% of your daily consumption”, balancing “The best quality” with “The best price”, revealing that it is “Made with love”. Both the verbal and visual content made the audiences, including us, suspect that it might be a diaper brand. Stay tuned till we unveil all the details about Yousofia and if you are interested to know more about its outdoor budget, OOH types, sizes, districts, and more, please visit Egypt’s and The Emirates’ dedicated OOH media intelligence company, MOOH.
