If you are looking for an oriental fresh cuisine to hang out at, Bu Saleh Restaurant has made some noises for its brand on the billboards of Sharjah to lure your taste buds with a tempting branding outdoor advertising campaign. The campaign is mainly branding the various delicious meals of Bu Saleh by placing the DOOH media in high visibility locations to make sure the campaign’s exposure is high enough to increase the restaurant's ROI. The visuals play a vital role to hit the campaign’s objective, displaying yummy dishes of your favorite cuisines on a white background. The ad copy states “الجلسة غير والطعم غير مع مطعم بو صالح” which can be localized to “The atmosphere is out of this world, and the food is out of this planet, only at Bu Saleh”. The campaign surfaced in the first week of December and was spotted on digital out-of-home media by TASWEEQ UAE in Al Ittihad St., Al Arouba St., Sheikh Khalifa bin Zayed Al Nahyan St., Al Sharq St., and Al Rolla St., Sharjah, United Arab Emirates.
