After entertaining with an outdoor advertising campaign for its Laguna Water Park, La Mer has popped up on the roads of Dubai to bring the North Pole to you during this Christmas time, firing up activities that suit the whole family, brought to you by destinations tycoon, Meraas. The Jumeriah neighborhood attraction includes the finest dining places, the coolest entertainment spots, and the hottest shopping destinations, all under one roof to welcome millions of excited visitors every year. The visuals show a happy family having fun at La Mer during Christmas, enjoying the snowy atmosphere that “Brings the North Pole to you”, the ad copy also encourages to “Let the holidays spirit take over you only in La Mer, where you can meet Santa, enjoy open-air cinemas, and enjoy the special offers and finally win AED 100,000 gift cards”. The campaign surfaced in the second week of December, on a fully digital media plan installed in Jumeirah Beach Street around La Mer North & La Mer Central, in addition to Al Safa Street, City Walk, Dubai, United Arab Emirates.
