Leading real estate developer in Abu Dhabi, ALDAR Properties PJSC, has surfaced on the billboards of Dubai with a promotional outdoor campaign to let you say goodbye to this year with its “Good buy 2020” offers by branding most of its projects on the ground. Using transactional marketing strategy, ALDAR, is promoting some of its residential and commercial projects, such as Water’s Edge, West Yas, ANSAM Yas Island, Reserve Saadiyat, Jawaher Al Saadiyat, Mamsha Al Saadiyat, Mayan, Yas Acres. The ad copy reveals that you can enjoy “4% rebate on purchase price”, and “4 years free of service charges” for alghadeer project. Other visuals reveal the branding side of ALDAR, stating “Apartments, villas and land plots”. ALDAR’s campaign was seen on the billboards of Dubai in the first week of December, on a hoarding in Sheikh Zayed Road, and digital out-of-home media by Group Plus in Financial Center Street and Hessa Street in Dubai, then expanded on the third week of December to add more locations of building wrapping in Sheikh Muhammed Salem St., and lampposts in Khuzam Rd., and Al Hosn St., in Ras Al Khaimah, United Arab Emirates.
