The luxury Italian automobile, Alfa Romeo, has come back to the billboards of Cairo with an outdoor advertising campaign to introduce the new stunning Alfa Romeo Giulia and Stelvio vehicles, appearing after more than a year since its last OOH campaign in 2019.
The campaign has turned up to announce and showcase the new Giulia and Stelvio high-performance Quadrifoglio models, displaying their all-time edgy exterior body shape with the unique lustrous green and red colors of both cars. It's promising that "The power of confidence" is what you get with the new Alfa Romeos, placing the hotline clearly afterwards to invite you to "Book your test drive now" and experience the unprecedented ride by yourself.
Learn about Alfa Romeo's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Brand: Alfa Romeo
Advertiser: Fiat Chrysler Automobiles
Region: North Africa
Tags: Alfa Romeo Giulia | Alfa Romeo Stelvio | Awareness Campaign
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