One of the earliest charitable organizations in The Emirates since 1979, Dar Al Ber Society, has made it to the billboards of Dubai with an outdoor advertisement to raise awareness and lend a hand with donations to Sudanese people who're in need of medical equipment for heart diseases. It appears on the billboards after its last OOH appearance in July.

The advertisement's visual appears capturing a shot of hardworking heart physicians and surgeons to visualize the tremendous efforts exerted, quoting the well-known verse from the holy Quran "Whoever saves a life", keeping it short as people already know the following words that mean whoever does this, shall be as he saved all humankind. It's announcing "An initiative to provide Catheterization equipment for heart operations in Sudan", clearly placing the hotline for donations while clarifying that it's "Toll-free" as well as the web address.

The OOH ad appeared in the first week of December over a uni-pole in Al Khail Street, Dubai.

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