Real Estate developer Remco Group has recently launched a new OOH campaign to advertise the take-off of Star Island, a new development to their Stella di Mare project in Ain Sokhna. One of Egypt’s leading brands in resorts and holiday homes, Stella di Mare offers sandy beaches, crystal lagoons and private islands in a private community for families to enjoy a luxury holiday. The ads simply read “Launching Star Island” over bright colorful backgrounds, intermixing with ads from the previous campaign that showcase the name of the project over the photo of a beach. Using their regular locations, the campaign can be seen on uni-poles, double-decker poles across the Greater Cairo.
