The well-known real estate developer, Hassan Allam Properties (HAP), has landed on Cairo's billboards with an outdoor teaser campaign to make a strong comeback leaving the audience wondering what's behind. It appears after nearly a year since its last campaign in 2019. HAP has turned up with different artistic visuals that smoothly grab the audience's attention on the road, bringing glowing light beams on a visual, vividly colorful stripes on another one, a bird's-eye-view of the ocean, and more. It's announcing on all of them that Hassan Allam Properties is Going beyond, placing mysterious three letters S.L.W afterwards to leave the audience curious about the next big step. Learn about HAP's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
