The waves of creativity have always been hitting the billboards of Cairo since outdoor media is the only media where marketers can get instant reactions and feedback from the passing by audiences. These waves are bringing an OOH teaser campaign to the table, leaving us all wondering what could it be? Cairo’s billboards viewers are asking the same question everywhere, is it a financial services brand? Maybe one of the cashback applications, since the ad copy states “هتتريش” which is a slang Arabic word that means “You are getting rich”. Others are thinking it might be a brand new mattress brand doing some kind of a luring offer since both the literal translation of the slang word and the visuals are leading us to “Feathers”. However the wind blows, we are going to be there to reveal the brand’s name, industry, and advertiser, all with the help of MOOH, Egypt’s and The Emirates’ dedicated media intelligence company. So, stay tuned. Always.
