After a while of absence since its last OOH campaign in March this year, Western Union has hit UAE's roads again by Al Fardan Exchange to spread the news for the largest population in the country, Indians, declaring the advantageous online money transfer service to their homeland.



The OOH campaign has turned up to make it known that you can "Send money online to bank accounts in India for ZERO transfer fee", illustrating the announcement with the Indian flag on the background, and a mobile phone that shows "0 AED transfer fee", highlighting as well the presence of Western Union app on both App Store and Google Play.



The campaign was seen in the first week of December, surfacing on a hoarding in Ibn Battuta Street, and another two by Blue Shield Advertising across Al Khail Street and Oud Maitha Street at Bur Dubai, as well as a digital billboard in Dubai Marina, and another one by TASWEEQ UAE in Al Ittihad Street in Sharjah. Moreover, lampposts were seen across Kuwait Street at Deira, Dubai.

Campaign Credits

Industry: Financial Services

Brand: Western Union

Advertiser: Al Fardan Exchange

OOH Size: Digital Billboard | Hoarding | Lamppost

OOH Agency: TASWEEQ UAE | Blue Shield Advertising

[{"id":23,"name":"TASWEEQ UAE","slug":"tasweeq-uae","desc":"TASWEEQ UAE is a brand development company providing vast services to make your brand memorable, trusted and a name on which people can rely. We have the strategic, creative and technical expertise to offer an end-to-end Digital Marketing, Website Design & Development, Custom CRM, Custom Designing, Branding, Digital & Offset Printing, Indoor & Outdoor Signage solutions. Moreover, we are offering a wide range of professional Laser Cutting, Laser Engraving, Vinyl Cutting, Acrylic and SS Letters, Promotional Products\/Gifts based on your project requirements and budget limits.\r\nhttps:\/\/www.facebook.com\/tasweequae\/","counter":1093,"created_at":"2020-07-14 12:19:11","updated_at":"2022-12-06 15:57:12","deleted_at":null,"is_active":1},{"id":54,"name":"Blue Shield Advertising","slug":"blue-shield-advertising","desc":"","counter":482,"created_at":"2020-11-25 08:58:34","updated_at":"2022-12-06 15:54:33","deleted_at":null,"is_active":1}] [{"id":23,"name":"TASWEEQ UAE","slug":"tasweeq-uae","desc":"TASWEEQ UAE is a brand development company providing vast services to make your brand memorable, trusted and a name on which people can rely. We have the strategic, creative and technical expertise to offer an end-to-end Digital Marketing, Website Design & Development, Custom CRM, Custom Designing, Branding, Digital & Offset Printing, Indoor & Outdoor Signage solutions. Moreover, we are offering a wide range of professional Laser Cutting, Laser Engraving, Vinyl Cutting, Acrylic and SS Letters, Promotional Products\/Gifts based on your project requirements and budget limits.\r\nhttps:\/\/www.facebook.com\/tasweequae\/","counter":1093,"created_at":"2020-07-14 12:19:11","updated_at":"2022-12-06 15:57:12","deleted_at":null,"is_active":1,"pivot":{"article_id":3849,"agency_id":23}},{"id":54,"name":"Blue Shield Advertising","slug":"blue-shield-advertising","desc":"","counter":482,"created_at":"2020-11-25 08:58:34","updated_at":"2022-12-06 15:54:33","deleted_at":null,"is_active":1,"pivot":{"article_id":3849,"agency_id":54}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Khail Road | Awareness Campaign | Bur Dubai | Dubai | Dubai Marina | Ibn Battuta Street | Oud Metha Road | Sharjah | UAE | United Arab Emirates | Kuwait Street | Deira

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