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Western Union announces "ZERO transfer fees" for India on UAE's billboards

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Published On: Dec 10, 2020

By INSITE OOH team

Western Union announces "ZERO transfer fees" for India on UAE's billboards

After a while of absence since its last OOH campaign in March this year, Western Union has hit UAE's roads again by Al Fardan Exchange to spread the news for the largest population in the country, Indians, declaring the advantageous online money transfer service to their homeland.

The OOH campaign has turned up to make it known that you can "Send money online to bank accounts in India for ZERO transfer fee", illustrating the announcement with the Indian flag on the background, and a mobile phone that shows "0 AED transfer fee", highlighting as well the presence of Western Union app on both App Store and Google Play.

The campaign was seen in the first week of December, surfacing on a hoarding in Ibn Battuta Street, and another two by Blue Shield Advertising across Al Khail Street and Oud Maitha Street at Bur Dubai, as well as a digital billboard in Dubai Marina, and another one by TASWEEQ UAE in Al Ittihad Street in Sharjah. Moreover, lampposts were seen across Kuwait Street at Deira, Dubai.

Campaign Credits

Industry: Financial Services

Brand: Western Union

Advertiser: Al Fardan Exchange

OOH Size: Digital Billboard | Hoarding | Lamppost

OOH Agency: TASWEEQ UAE | Blue Shield Advertising

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Country: United Arab Emirates

Region: MENA