After introducing the latest iPhone 12 Pro with an OOH campaign on Dubai's billboards earlier in October, Apple hits the roads one more time this month to bring up the new iPhone 12 Pro Max and iPhone 12 Mini that were released in the middle of November.



The OOH campaign has emerged with iPhone's simple but catchy visuals as usual, to announce "Welcome Max. Welcome Mini", setting the new iPhones side by side to clearly showcase each one's unique size, front and back shape, and vivid colors available to choose your favorite. The campaign is featuring the two telecom leaders in UAE, Etisalat and Du, as partners and providers of the new iPhones released.

The campaign has landed in the first week of December, appearing on hoardings by Media 24/7 across Sheikh Zayed Road, Sheikh Rashid Street, and Al Safa Street at City Walk, Dubai.

Campaign Credits

Industry: Mobile Devices

Brand: iPhone

Advertiser: Apple Inc.

OOH Size: Hoarding

OOH Agency: Media 24/7

[{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":1508,"created_at":"2020-07-22 13:31:04","updated_at":"2022-11-24 01:56:19","deleted_at":null,"is_active":1}] [{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":1508,"created_at":"2020-07-22 13:31:04","updated_at":"2022-11-24 01:56:19","deleted_at":null,"is_active":1,"pivot":{"article_id":3846,"agency_id":25}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | Awareness Campaign | City Walk | Sheikh Zayed Road | Sheikh Rashid Street | UAE | United Arab Emirates | iPhone Pro 12 Max | iPhone 12 Mini | Etisalat Dubai

The Art & Science of OOH

Back To Top Arrow