A new OOH campaign from Hardee’s Egypt promotes two new offers for their classic meals Famous Star and Chicken Filet. Over the brand’s usual black background, the meals are displayed up front with the ad copy reading the names of each meal and the slogan “Amazing value every day”, as well as the delivery hotline. Using uni-poles and mega signs, the campaign can be seen in the brand’s usual locations on strategic points across Greater Cairo.
Industry: Foodservice
Brand: Hardee’s
Advertiser: Americana Group
OOH Size: Gate | Uni-Pole
Country: Egypt
Region: North Africa
Tags: Global Brand | North Africa | QSR (Quick Service Restaurant) | Regular Advertiser
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