Eastern Developments has come back on the roads of Cairo with an outdoor advertising campaign for its project Genova in Sheikh Zayed City, showing up after nearly two years since its last OOH presence in 2018.

The outdoor campaign has emerged to announce the new phase of Genova project, Genova West, promising that "Your dream home is within your reach" with an advantageous "10 years installments" to move with ease. It appears with a pretty simple design, capturing a shot of the project's units while blending the announcement with contrasting dark and white colors to create a catchy and clear statement for a quick glimpse, and placing the hotline with clarity for more inquiries on the road.

Learn about Genova's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Real Estate

Brand: Genova

Advertiser: Eastern Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Sheikh Zayed City | Genova West

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