The French luxury manufacturer Van Cleef & Arpels has turned up on the billboards of Dubai with an outdoor campaign, giving a glimpse of its exquisite and elegant collection Frivole. It has appeared on the roads only two weeks after its recent OOH campaign for its Alhambra collection. The OOH campaign is displaying pieces of the chic flower-shaped jewelry, bringing the yellow gold Frivole pendant that's elegantly inlaid with diamond, as well as the stunning Frivole bracelet 7 flowers model. The copy simply shows the brand's logo, describing its renowned legacy of masterpieces with the French words Haute Joaillerie meaning high jewelry, from the heart of Place Vendôme since 1906 in Paris. The campaign emerged in the second week of November by Backlite Media and Meraas on a uni-pole in Sheikh Zayed Road, adding a digital billboard in the last week of November over Al Safa Street at City Walk, Dubai.
