“The proud sponsor of the 42nd Cairo International Film Festival”, Badyã, by Palm Hills Developments has announced the great news on the billboards of Cairo with an eye-catching outdoor advertising campaign, after sponsoring the same event last year. “The creative city” continues to glow by supporting the art of our beloved Cairo, believing in its power and effect on our culture as Egyptian. The visuals have cinema-related designs to fit the entertainment and event marketing strategy used in the campaign, while the inspirational ad copy writes “A renewed hope”, and “A growing opportunity”. Are you eager to know more about this campaign? Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.