The beloved fried-chicken restaurant chain, Texas Chicken, has launched an outdoor advertising campaign in Dubai to bring up its new flaming sandwich, the Fire Dragon, delivering a new creation of its authentic chicken in the Texas way. The OOH campaign has popped up to trigger some cravings on the go for spicy lovers, showcasing the huge double-patties sandwich with its reddish crispy chicken covered with hot sauce, making it known that it's not just spicy, but It's scream out spicy, with eight different pepper sauces in a single sandwich. The campaign has emerged in the second week of November, appearing on a uni-pole by Arabian Outdoor in Sheikh Mohammed bin Zayed Road, and lampposts across Sheikh Zayed Road, Sheikh Rashid Road, Hessa Street, and Al Khail Street in Dubai.
