A new OOH campaign from Saudi Sports Network launched in the last week of July promotes a special TV coverage of the Arab Club Championship. The football tournament, which used to be called “UAFA Club Cup”, runs in the cities of Cairo and Alexandria and brings together clubs from the Middle East and North Africa region. The TV network channels from Saudi Arabia offer the games and expert analysis from the hands of football professionals. The ads showcase renowned faces such as Ahmed Shobair, Abdul-Aziz Abdul-Shafi, and Mohmed Saif, among others.
