Being the heart of The Emirates’ most booming industries, the jewelry market has been flourishing all year long on the billboards of Dubai, leaving our jaws dropping every time we see an OOH appearance for the French sophisticated brand, Cartier, this time releasing an OOH branding campaign to take our breath away.

Following its last OOH campaign, Cartier is introducing watches for both men and women and gorgeous bracelets have been appearing on the digital-out-of-home screens in an edgy video to lure you into owning a piece from Cartier. The watches included Tank Français, Panthère De Cartier Watch, Tank Solo Watch, and Ballon Bleu De Cartier, while the bracelets included Juste Un Clou and the Love Bracelet.

The campaign surfaced on the roads in the second week of November across Sheikh Mohammed bin Rashid Boulevard in Dubai, United Arab Emirates.

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