The region's largest tech show and conference, GITEX Technology Week, has made a presence on Dubai's billboards with an OOH campaign to announce the dates of the only tech exhibition in 2020 "Live, in-person", co-located with four prominent tech shows; GITEX Future Stars, Marketing Mania, Future Blockchain Summit, and GISEC, under the roof of the iconic Dubai World Trade Centre.

The 5-days event is taking place during 6-10 December, hosting more than 6000 tech corporates, startups, and governments from more than 60 countries GITEX Technology Week is hosting top speakers to share the latest learnings and innovations in the essence of Artificial Intelligence, 5G, Fintech, Cybersecurity, and more digital transformation dimensions. The OOH campaign has turned up to hype up the audience after a pretty tough year for businesses, promising "5 days of business & people power", inviting you to "Feel it". It assure that it's "A fully certified safe venue" with full measures, emboldening people with the words "Let's say hello again. Let's do business again".

The campaign has shown up in the second half of November, landing on bridge billboards by Hills Advertising over Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Events & Exhibitions

Brand: GITEX Technology Week

Advertiser: Dubai World Trade Centre

OOH Size: Bridge Billboard

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | GITEX Technology Week | Marketing Mania | GITEX Future Stars | Future Blockchain Summit | GISEC

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