The newly launched Saudi Arabian news media company, Asharq News, has climbed up Dubai's billboards with an outdoor advertising campaign, to spread the word about its uprise for unprecedented news coverage for the Arab world and the Middle East that embarked on 11th of November, coming up with its core value and tagline of "Connecting points".

Asharq News is an Arabic-language platform introduced by the Saudi Research and Marketing Group (SRMC) with around-the-clock coverage in the region and beyond, enlightening its audience with inclusive reporting around politics, economics, sports, technology, arts and more. Moreover, it has released its key section Asharq Business dedicated to delivering business and market news, partnering with the industry's giant Bloomberg in an exclusive content agreement to bring up its global stories and insights translated to the Arab world. The OOH campaign has turned up with a quite creative and catchy visual in its rousing red brand color, illustrating its tagline "Connecting points" with a straight line of dots that ends with the statement "The accurate news with its full points", conveying the message that its ultimate virtue is bringing the whole picture and that "Asharq's points connect the news with its context".

The campaign has shown up in the second week of November, landing on digital billboards and bridge billboards powered by Hills Advertising across Sheikh Zayed Road in Dubai.

Campaign Credits

Industry: Media & Broadcasting

Brand: Asharq News

Advertiser: Saudi Research and Marketing Group

OOH Size: Bridge Billboard | Digital Billboard

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Bloomberg

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