Samsung Mobile Egypt has launched a new teaser campaign to anticipate the unveiling of a new Galaxy model.
Parallel to a contest on their social media channels, the outdoor campaign spreads the buzz for the upcoming launch on the brand’s core locations with ads that showcase the silhouette of the new Galaxy model phone and two darkened figures coming out of the phone. The ad copy invites viewers to guess who will be the celebrities that will promote the new Samsung phone. After their previous campaign for Samsung Galaxy A with top star secret agents last winter, the brand certainly has high expectations to meet from their audience.
With Large and X-Large uni-poles, Gates, Double-decker poles, and Lightboxes, the campaign can be seen on specific spots across the Greater Cairo.

Teaser OOH campaign from Samsung to launch new Galaxy model-00
Teaser OOH campaign from Samsung to launch new Galaxy model-00

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